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FORGET THE KARDASHIANS! THIS BROKE THE INTERNET

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Anyone notice how African fashion is spreading like wildfire on the internet this decade?

2010 – to 2014 was all about African prints and accessories. Last year, Dashikis took over African fashion as it did the American fashionsphere too.  Celebrities everywhere ave been spotted rocking this easy, colorful style all over the world. The dashiki is favored for its exotic simplicity and design.

 

dashiki rihanna

RIHANNA

dashiki jhene aiko

JHENE AIKO

dashiki-beyon

BEYONCE

Here’s a little something on the history of dashikis:

 

The name Dashiki is derived from the Yoruba word “danshiki”, which means shirt. It is usually worn with a hat called “Kurfi” or “Koufia”, which are Yoruba words for hat, and a pair of pants called “Sokoto”, which is the Yoruba word for trousers. The Yoruba borrowed the word from the Hausa dan ciki(literally “underneath”), which refers to a short tunic worn by males under larger robes.

The dashiki has made a huge breakthrough from Africa since the African American culture struggles of the 1960’s where it became a symbol of affirmation, it stood for “black is beautiful,” and signaled a return to African roots.

 

CHRIS BROWN

We are overwhelmed with pride every time we see this evidences of globalization.


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