Leading beer brand, Star Lager on Saturday May 31st 2014 drew the curtains on its 10 week 10 cities pan Nigeria music tour with a phenomenal grand finale, which held at Eagles Club, Surulere, Lagos. The big budget event featured top Nigerian artistes including 2Face, Tiwa Savage, Phyno, Olamide, Kcee among many others thrilling thousands of fans at the packed out arena with energetic live performances, sensational music, dance and comedy. Star Music Trek 2014 kicked off on March 29 at with a massive turnout at the local government stadium Nsukka and went through Makurdi, Uyo, Umuahia, Orlu, Ekwulobia, Onitsha, Benin, Ado Ekiti and then Lagos. Senior Marketing Manager Star, Goldberg and Export, Tokunbo Adodo says Star Music Trek is a very important avenue through which STAR deepens the bond with her music loving consumers. ‘At STAR, we are always seeking ways to make our consumers happy and are excited about the response from Star Music Trek.’ ‘With thousands of fans coming out to watch their favourite artistes perform live at every city we visit, you can be sure that STAR will continue to support projects like this.’ Superstar DJs, Xclusive, Neptune and Switch took turns to thrill the fans with explosive party mixes for the over eight-hour event. Ace comedian Gbenga Adeyinka teamed up with Laff Up as hosts for the event and delivered an awesome night of non-stop entertainment, music and fun. The innovative beer brand which has become synonymous with ground breaking events in the entertainment industry gave consumers the opportunity to cart away fantastic prizes at the Pre-Trek Gig raffle draws with various stars including 2Face, Naeto C and Mr Raw making surprise appearances to present the gifts to their winners. As the annual music concert tour ends for 2014, Star continues to explore other touch points in entertainment such as the newly introduced, Star The Winner Is music and TV Game show.
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