History was made on Friday, April 30, 2014 at The Oriental Hotel, Lagos, Nigeria as makeup artistes, beauty entrepreneurs and influencers converged for the first ever Makeup In Nigeria Conference. The conference hosted by Kemi Lala-Akindoju with over 700 attendees present had 8 masterclasses by seasoned Nigerian makeup artistes and international artistes with over 250 years combined experience. Masterclasses were handled by Eni Balogun, Lola Maja Okojevoh, Bayo Haastrup, Bunmi Oyeniyi, Funmi Irantiola, Buntricia Bastian, Joy Adenuga and Khuraira Musa. According to Tara Fela Durotoye, CEO of House of Tara International during her keynote address on The role of local talent in shaping the industry growth Model " Creating a balance between foreign and our indigenous makeup brands is very important...we as Nigerian beauty companies need to set the pace for the international brands in Nigeria and every stakeholder needs to pull every person to make the Nigerian beauty industry a force to be reckoned with internationally". Honorary awards were presented by Mr. Hakeem Adeniji; Director of Commerce, Lagos State Ministry of Commerce and Industry and Mrs. Tara Fela Durotoye on behalf of the Organizing Committee chaired by Bolanle Okusanya Feyita to the makeup industry pacesetters like Chief Opral Benson and Bayo Haastrup as well as supporters of the industry; Alhaja Tejuosho and Alhaja Kudi of Kuddy Cosmetics. This was followed by a panel session with Commissioner, Lagos State Ministry of Trade and Industry on Building; Mrs. Sola Oworu, Mrs. Lola Odedina; Head Corporate Affairs, GTBank Plc, Mrs Tara Fela Durotoye; Founder, House of Tara International, Mr. Sekou Coulibaly of L'Oreal and Mrs. Bolanle Okusanya Feyita of Makeuppro. Managing Director of L’Oreal Central West Africa; Idy Enang said during his keynote address “World over, the makeup industry is a multi-billion dollar one, with Nigeria and the African continent as a whole at the heart of it all. The singular fact that international brands like Maybelline are making its way into the African market with Nigeria as its main market is a sole testimony to the fact that we are ripe for business and that is the reason I'm standing here before you, for us to enlighten one another on innovative ways to globally position our indigenous beauty and makeup brands”. Friends of the industry present at the event included Eryca Freemantle, Duupe Odeniran, Fela Durotoye, Steve Harris, Ezinne Alfa, Michelle Dede, Isio Wanogho, Noble Igwe, O.C Ukeje, Bola Balogun, Isoken Ogiemwonyi, Samantha Dimka, Tosyn Bucknor, Kaylah Oniwo amongst others.
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